Privacy Policy
Last updated: March 13, 2026
1. Data We Collect
Smart Dad Travel collects information to provide personalized family travel planning services. The data we collect falls into the following categories:
Information You Provide Directly
- Contact Information: Name, email address, phone number (when you submit our intake form or contact us)
- Travel Details: Destination preferences, travel dates, party size, children's ages, special requests, and any other information you provide in consultation forms
- Referral Information: If you were referred by someone, we collect the referrer's name to track referral attribution
Information Collected Automatically
- Analytics Data: Page views, time on site, device type, browser type, referring URLs (via Google Analytics 4)
- Cookies: Session identifiers, cookie consent preferences, and analytics cookies (see Section 4)
- Performance Data: Page load times, error logs, and site performance metrics (via Vercel Analytics)
2. How We Use Your Data
We use the collected information for the following purposes:
- To respond to your consultation requests and provide personalized travel planning services
- To communicate with you about your trip, send booking confirmations, and provide updates
- To improve our website performance, user experience, and service offerings
- To track referral attribution and compensate referring partners
- To comply with legal obligations and protect our rights
We will never sell your personal information to third parties. Your data is used solely to serve you better.
3. Third-Party Services
Smart Dad Travel shares data with the following third-party services to deliver our services:
Google Analytics 4
Purpose: Website analytics and visitor behavior tracking
Data Shared: Anonymous usage data, page views, device information, geographic location (city-level)
Privacy Policy: Google Privacy Policy
Resend
Purpose: Email delivery service for form submissions and client communications
Data Shared: Email addresses, form submission data, message content
Privacy Policy: Resend Privacy Policy
Vercel
Purpose: Website hosting and performance analytics
Data Shared: Page load metrics, error logs, visitor IP addresses (anonymized), request headers
Privacy Policy: Vercel Privacy Policy
5. Your Privacy Rights (CCPA/GDPR)
Depending on your location, you may have the following rights regarding your personal data:
- Right to Access: Request a copy of the personal data we hold about you
- Right to Correction: Request corrections to inaccurate or incomplete data
- Right to Deletion: Request deletion of your personal data (subject to legal retention requirements)
- Right to Opt-Out: Opt out of analytics tracking and marketing communications
- Right to Data Portability: Receive your data in a structured, machine-readable format (GDPR)
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights (CCPA)
How to Exercise Your Rights
To request access, correction, or deletion of your data, email us at privacy@smartdadtravel.com. We will respond within 30 days. You may be required to verify your identity before we process your request.
6. Data Retention
Smart Dad Travel retains personal data only as long as necessary to fulfill the purposes outlined in this policy:
- Form Submissions: Retained for 3 years after your last interaction with us, or until you request deletion
- Analytics Data: Google Analytics 4 retains data for 14 months by default; Vercel Analytics retains anonymized performance data indefinitely
- Email Communications: Retained in our email service provider (Resend) for 90 days, then archived for business records
After the retention period, we securely delete or anonymize your data unless we are legally required to retain it longer (e.g., for tax or legal compliance).
7. Children's Privacy (COPPA)
Smart Dad Travel is a family travel planning service, and we acknowledge that our website is used by parents researching trips for children. However, we do not knowingly collect personal information directly from children under 13 years of age.
Our intake forms and consultation services are designed for use by adults (parents or guardians) on behalf of their families. If you are a parent providing information about your children (such as ages or special needs), you are consenting on their behalf.
If we discover that we have inadvertently collected personal information from a child under 13 without verified parental consent, we will delete that information immediately. If you believe your child's information was collected without consent, contact us at privacy@smartdadtravel.com.
8. Contact Us
If you have questions about this Privacy Policy or how we handle your data, please contact us: